Grounding is tying a model’s answer to a verifiable source, such as your documents or live data, so it reports facts instead of inventing them.
An ungrounded model answers from its training and its guesswork. A grounded one answers from specific, citable sources you provide, which is the single most effective defence against hallucination.
RAG is the common way to ground a model, but grounding is the broader principle: never let the system state a fact it cannot point to. We treat it as a requirement for anything client-facing.
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