Prompt engineering is the craft of writing the instructions, examples, and context you give a model so it produces reliable, correctly formatted output for a specific task.
The same model can be useless or excellent on the same task depending on how you ask. Prompt engineering is being deliberate about that: stating the role, giving a couple of worked examples, defining the output shape, and spelling out the edge cases.
In production it matters less as a clever trick and more as discipline. A prompt that is versioned, tested against real inputs, and tightened over time is what keeps an automated step trustworthy.
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