Saraswati Stitch®contact@saraswatistitch.comB2B SaaS sits on a goldmine of video it never publishes: webinars, customer calls, product walkthroughs, conference talks. The blocker is never ideas, it is the editing bottleneck between a two-hour raw recording and something worth putting on a channel. Automation belongs on that repetitive editing-and-packaging step, not on the strategy or the on-camera judgment.
One recording, zero clips
A 45-minute webinar contains a dozen genuinely useful two-minute answers, but finding and cutting them by hand is a half-day job, so it never happens and the recording dies in a Drive folder.
Titles and thumbnails are guesswork
Engineers-turned-marketers ship videos with titles only they understand. The click-through never comes, so the effort feels wasted and the channel stalls.
No consistent cadence
YouTube rewards regularity, and sporadic uploads whenever someone has time is exactly what the algorithm punishes.
How it works
- Transcribe and mine. The raw recording is transcribed, then scanned for self-contained moments, a crisp answer, a strong demo beat, a quotable claim, each becoming a candidate short or clip with timestamps.
- Cut and caption. Selected moments are trimmed, captioned, and framed for the target format (long-form vs Shorts), with a human approving the cut list before anything renders.
- Package for the click. For each clip the system drafts several title options grounded in what the video actually delivers and a thumbnail concept, the marketer picks, never rubber-stamps.
- Schedule the cadence. Approved videos are queued to a fixed publishing rhythm so the channel ships on schedule instead of in bursts.
Tools we reach for
- Whisper (transcription)
- an LLM for clip-mining and title drafts
- a rendering pipeline (Remotion / ffmpeg)
- the YouTube Data API for scheduling
What changes
One recorded session becomes a week of publishable content, and a two-person marketing team keeps a consistent channel running without hiring a dedicated editor.