A rate limit is the cap a provider puts on how many requests or tokens you can use in a window, and designing around it is part of running any AI system reliably at scale.
Model APIs limit how fast you can call them, by requests per minute and tokens per minute. Hit the limit and calls start failing, which in a live system means errors in front of users if you have not planned for it.
Handling it well, queuing, retries with backoff, and spreading load, is unglamorous but essential engineering, and a common reason a demo that worked falls over under real traffic.
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