A system prompt is the standing instruction given to a model before the conversation starts, setting its role, rules, tone, and the boundaries it must keep across every reply.
If the user message is the question, the system prompt is the job description the model reads first. It says who the model is acting as, what it may and may not do, how to format answers, and when to hand off to a human.
In production this is where a lot of reliability lives. A tight, well-tested system prompt is what keeps an assistant on-brand and inside its lane across thousands of conversations you will never read.
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