Retail blends the physical and the digital, and AI helps most where the two meet: knowing what to stock, helping a shopper find the right thing, and answering the same product questions without tying up staff.
Where AI actually lands in retail
Inventory signals
Models that spot which lines are about to run short or sit dead let buyers act on a signal instead of a hunch.
Recommendations that fit
Similarity-based recommendations (the same embeddings that power search) lift basket size by surfacing the genuinely related item, not a random one.
Product questions, answered instantly
Fit, compatibility, and availability questions are answerable from your catalogue the moment they are asked, online or on the floor.
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